01 · WORK
FOR THE WORKING DAY
Structure, room and an easy place beside her.
ELENA LAURENT
A life in motion.
Workdays, weekends, airports and evenings out. Meet Elena Laurent, the digital muse of Smash Price Shop — a woman through whose everyday moments we explore the bags designed to move with her.
DIGITAL MUSE
SMASH PRICE SHOP
LOOK 01 / CITY
ELENA LAURENT · DIGITAL MUSE · SMASH PRICE SHOP
CONTINUE HER STORY
From Elena’s story to the pieces that move through her life.
02
WOMEN OF SMASH · Nº 01
MEET ELENA
THE WOMAN BEHIND THE MOMENTS
More than one version of a day.
Elena Laurent is the digital muse of Smash Price Shop — a recurring presence through workdays, city moments, airports, quiet weekends and evenings out. Her story gives the collection a life beyond the product page.
“Life isn't lived in one place.”
ELENA LAURENT · DIGITAL MUSE · SMASH PRICE SHOP
ELENA / BETWEEN PLACES
CONTINUE HER STORY
From Elena’s story to the pieces that move through her life.
08:10 · THE WORKING DAY
IN MOTION
The day begins before the desk.
From the first coffee to the last meeting, Elena moves through the working day with the things that matter close at hand. Practicality becomes part of the look — never separate from it.
“A working bag should keep up without asking for attention.”
18:40 · AFTER HOURS
AFTER HOURS
The day changes. Her rhythm doesn't.
Work gives way to dinner, a hotel lobby, an evening walk or somewhere entirely unexpected. Elena's world doesn't stop when the working day ends. The setting changes, the bag changes, but the idea remains the same — pieces chosen to belong naturally to the moment.
“Somewhere between planned and spontaneous is usually where the best evenings begin.”
AWAY · CITY NOTES
SOMEWHERE ELSE
The world changes. What she carries changes with it.
Airports, unfamiliar streets, hotel mornings and cities seen for the first time. Travel changes the rhythm of a day — and often what Elena chooses to bring with her. Some journeys call for structure, others for simplicity. The destination decides the rest.
“Every city asks for a slightly different version of the day.”
CITY NOTES · VOL. 01
AROUND THE WORLD
Different streets. Different light. The same Elena.
From one city to the next, Elena's world shifts with the setting — architecture, pace, weather, people and what the day asks her to carry.
POSTCARD 01
A city changes the mood before it changes the plan.
ELENA'S EDIT · 01
HER EDIT
The pieces that earn their place.
Different days ask for different things. Elena's edit is less about having more, and more about choosing the bag that belongs naturally to the moment.
02 · OFF DUTY
OFF DUTY
Lighter days ask for less — just enough for what comes next.
03 · AWAY
GOING SOMEWHERE
The piece chosen for the hours that belong to her.
“The best bag isn't the one saved for an occasion. It's the one that becomes part of your life.”
ELENA'S NOTES · 01
THE LAST WORD
Style follows life — not the other way around.
Elena's days rarely follow one pattern. Work becomes travel, plans become evenings out, and familiar routines give way to somewhere new. What stays constant is the instinct to choose well — pieces that belong naturally to the life around them.
“The right piece doesn't define the moment. It simply belongs there.”
ELENA LAURENT
DIGITAL MUSE · SMASH PRICE SHOP
